While on vacation with my family last week, I could not count how many times someone complimented another’s hat, swimsuit, shoes, or bag, only to be told, “Thanks! It’s from a Facebook ad.” My family often jokes about how our phones are listening to us when we have been talking about something only to have an advertisement for exactly that thing pop up a day or so later. We also laugh about how easily pulled in we are when an advertisement is well-made and targeted. This is the pull of Facebook advertising: a specific, targeted, and narrow audience with particular interest in what you are offering. While a lot of what is seen on social media falls under the category of “mindless scrolling,” a well-done advertisement is likely to catch the attention of users, especially if it is for something that they have recently been talking about or researching!

Many social media users will scroll through their social feeds multiple times a day. They will check their Facebook when they wake up, when they are eating breakfast, when they have a break at work, when they are eating lunch, and so on. That amounts to many more views than someone will likely be randomly surfing the Internet on Google. Facebook advertising offers exposure that you are unlikely to get anywhere else. With over 2 billion active monthly users, Facebook is the largest social platform. When you are setting up your ad campaign, you can narrow down your audience by age, gender, geographic area, interests, and more. This allows for a more successful campaign by increasing the likelihood of interested viewers.

Your Web Pro LLC offers Facebook Ad campaigns to help you increase your website traffic and sales with targeted advertisements. From narrowing down your audience and budget to monitoring its success, we handle it all. Contact us today to get your campaign started!

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